Courses

Understand analytics without becoming a data scientist. Know what to ask for and how to use what you get.

Use AI to understand customers, optimize campaigns, and measure impact. Marketing analytics for non-technical leaders.

Build reports that drive decisions. Know what metrics matter and how to present them for impact.

Use predictive analytics to see around corners. Understand forecasting, modeling, and scenario planning.

Make strategic decisions with data. Understand how AI and big data can inform long-term planning.

Prove ROI and measure what matters. Build measurement frameworks that connect activity to outcomes.